Sales-marketing support

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/ brief

Develop, execute and manage comms to support and lead in sales, marketing, and product campaigns, pitches, lead generation, in corporate comms, and in key client relationships.

/ Approach & method

Develop effective communications strategies for sales, product, marketing, and internal teams.
Manage strategic risk and integrate into strategic planning.
Manage diverse stakeholders including CEO, COO, board, manager, sales, media, and operations.
Execute approved strategies accross comms, sales, channel, content, digital, media, marketing, and reporting.
Report to senior stakeholders on results in line with strategic objectives, comms, and channel tactics.
Align projects and workstreams with the organisational and brand strategy.
Project manage effectively and take a risk-aware approach.

/ results

High quality, innovative comms and content to support sales, marketing & product teams.
Strong engagement in creative and techical comms & content in: reporting, articles & blogs, advertising, media, narrative, and digital creative content.
Content aligned with strategy, channnel tactics, and client sales engagement-promotion strategies.
Exceeded targets for comms in B2B, reporting, education, responsible investment, client plans, and B2C campaigns.
Improved digital journey, web, UX, and digital insights.
Strong media engagement in line with media and organisational strategies.

/ Clients

Premier global investment brands, major Australian super (pension) funds.

/ Year

1995 - 2025

Case study

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