Writing & editing

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/ brief

Plan, research, draft, edit and produce high quality, incisive creative and technical writing. Connect and engage with target audience, through channel, and define the brand promise through clear, creative messaging.

/ Approach & method

Develop coheseive, innovative communications writing plans.
Develop writing for target audiences accross B2C, B2B, public, internal, and relevant stakeholders.
Edit copy and develop messaging in line with comms and content strategy.
Manage content to support campaign and comms strategies.
Tailor copy and messages for UX, SEO, digital journey, narrative, experience, and engagement.
Create digital and comms strategies for events and promotion.

/ results

High quality, author-level writing tailored for target audience.
Strong engagement & connection.
Innovation in technical reporting, RFPs/tenders, stories, advocacy, though leadership, and promotional copy.
Creative writing platform to boost engagement in stories, core-social media & advertising.
Sharp messaging, clear narrative, strong promotional through-line.
Improved web copy to improve promotion, marketing, education & brand.
Innovation in thought leadership, education & instructional content for target audience.
Strong planning, project management & branding.

/ Clients

Investments, super, aged care, healthcare, not for profit.

/ Year

1996 - 2025

Case study

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